October 31, 2018

Email Marketing Campaign Fundamentals For Digital Newbies – Rewards Institute

Email Marketing Campaign Fundamentals For Digital Newbies If you have a strong and growing customer contact database and you are looking for effective ways to keep in touch with these contacts, then you need email marketing.…

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Zero Defections: Quality Comes to Services

The Idea in Brief How much does it really cost your company to lose a customer? The facts may shock you. Long-term customers are a vital source of profitability. They purchase more each year, and…

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Starbucks switches its happy hour to invitation-only

Starbucks on Thursday will launch a revamped happy hour program as the coffee chain looks to perk up slumping afternoon sales. Rather than solely discounting Frappuccino beverages for all afternoon customers, as Starbucks has done in the past, this new…

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Getting your Customers to Sign Up

Rewards programs are exploding. American households already have 30 different loyalty memberships and join more every month. It’s not surprising — loyalty programs are win-win for customers and merchants. Customers get special treatment and valuable…

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8 Reasons Why Loyalty Programs Are Imperative For Marketers – Marketing Land

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.…

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11 Elements of a High-Converting Loyalty Program

E-commerce Loyalty programs are awesome, but only if they work. Many online retailers have tried and failed to create loyalty programs, either because there was no interest or because the loyalty program was cumbersome to…

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Do Rewards Really Create Loyalty?

Do Rewards Really Create Loyalty? Customer rewards have been reviled in the business press as cheap promotional devices, short-term fads, giving something for nothing. Yet they’ve been around for more than a decade, and more…

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THE PSYCHOLOGY OF LOYALTY PROGRAMS – David Feldman – Medium

THE PSYCHOLOGY OF LOYALTY PROGRAMS The reward proposition is what drives customer behavior I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of…

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Loyalty Program Examples: 25 Strategies from 100+ Results & Stats

Customer loyalty programs — also known as, rewards programs — increase retention, purchase frequency, lifetime customer value, and referrals. The best loyalty programs offer a combination of free gifts, exclusive discounts, early product releases, and…

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How Loyalty 3.0 Makes Positive Psychology Work for Business

In his new book, Loyalty 3.0, Rajat Paharia provides a powerful answer. Paharia, who is the founder of Bunchball, a company that invented the practice of gamifying other applications and processes, points out that by…

Day: October 31, 2018