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Day: October 31, 2018

This Is Why a Seamless Loyalty Program Can Give Your Restaurant an Edge in 2018 | Food Newsfeed

Rewards Network Loyalty programs that offer rewards for dining out are proven to drive in customers and increase the amount they spend. This Is Why a Seamless Loyalty Program Can Give Your Restaurant an Edge…

6 Simple Ways to Use Email to Increase Customer Loyalty

With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are…

Loyalty Program Liabilities and Point Values by So Yeon Chun, Dan Iancu, Nikolaos Trichakis :: SSRN

Abstract Problem definition. Loyalty programs (LP) introduce a new currency—the points—through which customers transact with firms. Such points represent a promise for future service, and their monetary value thus counts as a liability on the…

LOYALTY MYTHBUSTERS: DON’T WORRY ABOUT POINTS LIABILITY

LOYALTY MYTHBUSTERS: DON’T WORRY ABOUT POINTS LIABILITY At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent flyer miles outstanding. Those miles represented a total liability of around $2.45 billion. Many…

The Hard Truth About Acquisition Costs (and How Your Customers Can Save You)

Trust in businesses is eroding, and so is patience. Marketing and sales are getting harder, and the math behind most companies’ acquisition strategy is simply unworkable. The best point of leverage you have to combat…

Chili’s offers new loyalty incentives

Chili’s Grill & Bar is offering guests free chips and salsa or a free non-alcoholic drink on every visit as it pulls out of the American Express Co.’s Plenti program, the company announced Monday. “The…

Restaurant chains tailor loyalty programs | Nation’s Restaurant News

Restaurant chains tailor loyalty programs From Chuck E. Cheese’s to Subway, brands launch new platforms Restaurant chain efforts to capture traffic expanded in February with brands large and small introducing or modifying their loyalty programs.…

Starbucks launches invitation-only happy hour | Nation’s Restaurant News

Starbucks launches invitation-only happy hour Marketing Starbucks launches invitation-only happy hour Select drinks will be 50-percent off for digital customers Starbucks junkies looking for an afternoon caffeine jolt can expect a half-off deal come Thursday…

Pei Wei: Rewarding loyal guests | Nation’s Restaurant News

NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >> Pei Wei Asian Diner’s “My Wei Rewards” program,…

Chipotle rewards program helps bring back loyal customers

Chain to amp up marketing messaging about food safety as it recovers from series of outbreaks Lisa Jennings | Jul 22, 2016 Chipotle’s new summer loyalty program has dramatically improved the chain’s same-store sales and…