fbpx

Tag: Marketing

On Hold for 45 Minutes? It Might Be Your Secret Customer Score. – WSJ

On Hold for 45 Minutes? It Might Be Your Secret Customer Score. Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them 115 COMMENTS…

Do Rewards Really Create Loyalty?

Do Rewards Really Create Loyalty? Customer rewards have been reviled in the business press as cheap promotional devices, short-term fads, giving something for nothing. Yet they’ve been around for more than a decade, and more…