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How’s This for Starters? App to Offer ‘Generous’ Discounts and Loyalty Schemes for Diners

Food’s a necessity for all of us – and as a result, you’d think that the restaurant industry would be one of the most resilient on the planet. But although overall revenues are set to…

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Initiative Q is just a clever marketing ploy until proven otherwise

he potential future gains are a result of the currency becoming widely adopted, not from newcomers paying to join,” the company told me via e-mail. The important bit is that there’s no money changing hands here,…

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8 simple ways to become a better business writer

Most of us need to write every day. Here are a few tips to make it less painful. 8 simple ways to become a better business writer Most of us need to write every day.…

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Google makes lazy-loading SEO help documents available – Search Engine Land

Google has released a new help document aimed at helping webmasters and SEOs ensure their lazy-loading web page content can be crawled, indexed and ultimately ranked in the Google search results. The new document can…

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Hyatt Is Altering Its Loyalty Program to Battle Abuse

As travel loyalty programs have evolved over the last half dozen years, the option to book award rooms or flights with a combination of points and miles has become increasingly common. The upside: Adding…

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Unfold launches a design agency for Instagram Stories

Designing people’s Instagram Stories is now a million-dollar business Alfonso Cobo saw the potential in Stories early on. Today, his template app has 11 million users, and he’s launching a design agency focused on Stories…

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On Hold for 45 Minutes? It Might Be Your Secret Customer Score. – WSJ

On Hold for 45 Minutes? It Might Be Your Secret Customer Score. Retailers, wireless carriers and others crunch data to determine what shoppers are worth for the long term—and how well to treat them 115 COMMENTS…

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3 Diverse Experiences That Made Me a Smarter Loyalty Marketer

I’ve spent the majority of my career in the loyalty space. I’ve been fortunate to work with two of the most recognized and respected loyalty programs in the world: Nectar in the UK and AIR…

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Taking Loyalty Way Beyond Transactions

To create true loyalty, brands must shift from a rewards mindset to a holistic customer experience mindset. Creating emotional experiences is just one key component of authentic engagement. Customer loyalty today extends well beyond just…

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The Six C’s of Loyalty Program Marketing

With so many decisions to be made on a moment-to-moment basis, running an effective loyalty program is a challenging task. To succeed, each solution needs to be customized to fit your brand’s objectives and meet…

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