Operators looking for evidence that customer loyalty is more important than ever need look no further than Pam Felix, co-founder of California Tortilla. When she eats somewhere other than the 39-unit fast-casual chain she started, she’s looking for rewards.
“Even I own a loyalty card to somewhere else that will remain nameless,” Felix says, “so it definitely drives my thinking and other people’s.”
At a time when recession-weary customers are eating out less frequently, many
Source: Restaurants reap rewards of loyalty initiatives | Nation’s Restaurant News
