In his new book, Loyalty 3.0, Rajat Paharia provides a powerful answer. Paharia, who is the founder of Bunchball, a company that invented the practice of gamifying other applications and processes, points out that by understanding what motivates people, using game mechanics to tap into those motivations, and then using big data, the stream of information created when people use applications and other systems, it is possible to create the type of engagement and excitement about work that enlightened managers are seeking.
Source: How Loyalty 3.0 Makes Positive Psychology Work for Business
