Loyalty programs based on industry
Note: This is article #6 in the The Ultimate Guide to Creating Repeat Customers Loyalty programs come in all different shapes and sizes. Some programs send offers in the mail every now and then, while…
15 Ways to Get Your First Engaged Program Member Thank You
15 ways to get your first engaged program member. 1. Send a program launch email Promotion is the key to getting customers to engage with your rewards program, and email is best way to do…
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’
The Lessons, Surprisingly, That Marketers Can Learn From John Oliver’s ‘Last Week Tonight’ The comedian’s biting political commentary offers a lesson in authenticity for marketers who want to level up their brands. NEXT ARTICLE 35shares…
The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It
The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? NEXT…
Online Reputation Management Company | BrandYourself.com
BrandYourself is an online reputation management company that provides reputation management software and services, including: negative Google results, personal branding, Glassdoor review management, and more. Source: Online Reputation Management Company | BrandYourself.com
Hyatt Is Altering Its Loyalty Program to Battle Abuse
As travel loyalty programs have evolved over the last half dozen years, the option to book award rooms or flights with a combination of points and miles has become increasingly common. The upside: Adding…
3 Diverse Experiences That Made Me a Smarter Loyalty Marketer
I’ve spent the majority of my career in the loyalty space. I’ve been fortunate to work with two of the most recognized and respected loyalty programs in the world: Nectar in the UK and AIR…
Taking Loyalty Way Beyond Transactions
To create true loyalty, brands must shift from a rewards mindset to a holistic customer experience mindset. Creating emotional experiences is just one key component of authentic engagement. Customer loyalty today extends well beyond just…
The Six C’s of Loyalty Program Marketing
With so many decisions to be made on a moment-to-moment basis, running an effective loyalty program is a challenging task. To succeed, each solution needs to be customized to fit your brand’s objectives and meet…
On Hold for 45 Minutes? It Might Be Your Secret Customer Score. – WSJ