Category: MIBO Blog

The Best Marketing Material Is Something Your Audience Would Miss If They Stopped Receiving It How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? NEXT…

BrandYourself is an online reputation management company that provides reputation management software and services, including: negative Google results, personal branding, Glassdoor review management, and more. Source: Online Reputation Management Company | BrandYourself.com

I’ve spent the majority of my career in the loyalty space. I’ve been fortunate to work with two of the most recognized and respected loyalty programs in the world: Nectar in the UK and AIR…

To create true loyalty, brands must shift from a rewards mindset to a holistic customer experience mindset. Creating emotional experiences is just one key component of authentic engagement. Customer loyalty today extends well beyond just…

With so many decisions to be made on a moment-to-moment basis, running an effective loyalty program is a challenging task. To succeed, each solution needs to be customized to fit your brand’s objectives and meet…

Forrester’s recent survey of loyalty marketers found that most are still fine-tuning their programs to establish and solidify relationships with consumers, as well as to build an emotional connection with their most frequent shoppers. Today’s…

If you have to ask, you can’t afford it, the old saying goes. But if you’re shopping at Nordstrom these days, you only have to ask how to pay, and you will be afforded rich rewards. Close…

Do you cringe at the idea of paying a fee to join a customer loyalty program? Chances are you’re not a millennial. A LoyaltyOne nationwide survey of 1,005 consumers in May 2015 reveals that millennials…