Rewards programs are exploding.
American households already have 30 different loyalty memberships and join more every month.
It’s not surprising — loyalty programs are win-win for customers and merchants.
- Customers get special treatment and valuable rewards
- Merchants drive business and revenue
Got Mibo – Make it Work for You
Once Mibo is set up, you need to sign up your customers and make them members.
That means they give you permission to communicate with them, and that’s key to your Mibo success.
Getting Customers To Sign Up
Getting customers to join your Mibo program is not difficult.
There are different ways to ask:
- Add signage with program details in your store, especially near your payment points
- Add program info to all your printed materials, together with a signup link or QR code. That means onto your menu, receipts, statements and invoices, brochures, advertising and more
- If you have a mailing list send out messages announcing your program and asking them to sign up
- Train your customer service staff to ask – this means cashiers, waiters, greeters and more
Here’s the Best Way to Ask
Use this exact phrase “Do you have any Rewards to Redeem today?”
This makes them aware that you have a rewards program, but doesn’t sound like you’re trying to sell them something.
If they’re not members it tells them that they might be missing out. FOMO (fear of missing out) is a powerful driver of behavior, and many will ask what you mean, giving you an opportunity to sign them up.
If they are already a member, then it gives you an opportunity to dazzle them with special service and a super smile to let them know that you really care and are grateful for their business.
It’s true — your Mibo members can eventually generate 80% of your profit
Ask When You Take an Order
If your business requires customers to place an order, your first question must be “Do you have any Rewards to Redeem today?”
If they’re not members they may ask for details, and that gives you the opportunity to sign them up.
If they are members, you now have the opportunity to get their name and use it, provide some extra service or treats, write their name on the bill, make sure they get their rewards points and work to make them feel special.
These are your most profitable clients, thank them for supporting you.
Ask When they Pay
If your first contact with customers is when they come to pay, your first question must be “Do you have any Rewards to Redeem today?”
If they ask about details you can inform them and sign them up.
If they are members then you can be extra friendly, make sure they get their rewards points and help them to redeem.
What do Say if they Ask for Information
Provide a very short summary. Include the following
- we have a VIP Rewards program
- If you sign up you get rewards points every time you spend with us
- If you offer a signup bonus then mention it
- You also get [list other benefits briefly, like special members-only offers and discounts, invitations to new product previews, preferential booking, a special fast checkout lane…]
- It only takes a second – would you like me to sign you up?
Workshop with your staff to develop your information pitch, and make sure everyone learns and uses it with every customer.
If they are Not Interested
Back off immediately if they say no. Don’t force information on them.
Don’t take it as an insult. Perhaps they’re in a hurry or in a bad mood, or just visiting your town or area.
There’ll be other opportunities to sign people up.
Keep on Asking
Your Mibo program is a sure fire way to boost your business.
To get the most out of it, you must turn customers into members, then turn members into long-term returning customers.
you’ll be able to maximize sign ups, which in turn, gives you an opportunity to maximize repeat business.
