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Tag: Loyalty Program Liabilities and Point Values

Loyalty Program Liabilities and Point Values by So Yeon Chun, Dan Iancu, Nikolaos Trichakis :: SSRN

Abstract Problem definition. Loyalty programs (LP) introduce a new currency—the points—through which customers transact with firms. Such points represent a promise for future service, and their monetary value thus counts as a liability on the…