Category: MIBO Blog

Starbucks launches invitation-only happy hour Marketing Starbucks launches invitation-only happy hour Select drinks will be 50-percent off for digital customers Starbucks junkies looking for an afternoon caffeine jolt can expect a half-off deal come Thursday…

NRN presents Consumer Picks, a comprehensive look at customer preference and restaurant brand strength. This annual special report is produced with Datassential. Get the full report >> Pei Wei Asian Diner’s “My Wei Rewards” program,…

Chain to amp up marketing messaging about food safety as it recovers from series of outbreaks Lisa Jennings | Jul 22, 2016 Chipotle’s new summer loyalty program has dramatically improved the chain’s same-store sales and…

Expose your business to passionate diners Rewards Network Expose your business to passionate diners Target over 3 million diners across the U.S. and Canada by tapping into Rewards Network’s comprehensive online marketing. You’ll become a preferred…

Operators looking for evidence that customer loyalty is more important than ever need look no further than Pam Felix, co-founder of California Tortilla. When she eats somewhere other than the 39-unit fast-casual chain she started,…

Editor’s Note: This post was originally published April 2, 2015 and was updated for accuracy and comprehensiveness on August 10, 2018. more Let’s say you noticed your business wasn’t acquiring as many new customers as…

When I think about my favorite brands, I only know a lot of them exist because someone told me about them. When that happens my friends became more than customers, they were brand advocates. They…

Your customers are not motivated by advertisments. more I know we ask this question a lot, but when was the last time you bought something because of an ad? The odds are, the answer to…

Brand awareness is useless. more There, I said it. As a marketer, I’ve worked for companies that range from just a few people to multinational CPG brands. In my experience, brand awareness has become a…