Category: MIBO Blog

THE PSYCHOLOGY OF LOYALTY PROGRAMS The reward proposition is what drives customer behavior I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of…

In his new book, Loyalty 3.0, Rajat Paharia provides a powerful answer. Paharia, who is the founder of Bunchball, a company that invented the practice of gamifying other applications and processes, points out that by…

Rewards Network Loyalty programs that offer rewards for dining out are proven to drive in customers and increase the amount they spend. This Is Why a Seamless Loyalty Program Can Give Your Restaurant an Edge…

LOYALTY MYTHBUSTERS: DON’T WORRY ABOUT POINTS LIABILITY At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent flyer miles outstanding. Those miles represented a total liability of around $2.45 billion. Many…