How Often Should You Email Your Customers?
Finding the right email frequency can be a delicate balance. You know you need to be reaching out to the people on your email list regularly, but you also need to make sure that they…
Do Email Coupons and Promotions Really Drive Long-term Sales? | Campaign Monitor
Everyone loves a good deal. Whether it’s a deal on groceries or gifts, 96% of American consumers use coupons, according to RetailMeNot. Not only are consumers using coupons, but 93% of subscribers are likely to…
Best Examples of Customer Loyalty and Retention Marketing – Salesforce Blog
Want more awesome content? Sign up for our newsletter. SUBSCRIBE BACK TO ALL STORIES Every marketer loves to win – and an often-used measure of success is new customer acquisition. It’s no wonder we spend…
5 Benefits of Building an Online Brand Community
If you’ve frequented the Smile blog for any length of time, you’ll know that we are all about building brand a community. If you’re wondering why you should consider building an online community though, I…
Move Your Marketing Budget Away From Advertising!
What percentage of your marketing budget is dedicated to advertising? If you’re like most other businesses out there, chances are it’s been the focus of your brand’s strategy for a while. Unfortunately for you, this…
Why Emotional Relationships Are the Key to Success
When you make a purchase, what’s the deciding factor that pushes you to click “buy now”? While you might have considered things like price, convenience, and quality, chances are your biggest motivator is how that…
Repeat Customers Are Profitable and We Can Prove It!
Editor’s Note: This post was originally published April 2, 2015 and was updated for accuracy and comprehensiveness on August 10, 2018. more Let’s say you noticed your business wasn’t acquiring as many new customers as…
How to Turn Customers Into Brand Advocates
When I think about my favorite brands, I only know a lot of them exist because someone told me about them. When that happens my friends became more than customers, they were brand advocates. They…
What Really Motivates Your Customers
Your customers are not motivated by advertisments. more I know we ask this question a lot, but when was the last time you bought something because of an ad? The odds are, the answer to…
Why Brand Awareness Doesn’t Matter, and What You Should Focus on Instead!
Brand awareness is useless. more There, I said it. As a marketer, I’ve worked for companies that range from just a few people to multinational CPG brands. In my experience, brand awareness has become a…
