admin, Author at Mibo

8 Reasons Why Loyalty Programs Are Imperative For Marketers – Marketing Land

Companies throughout the nation are now utilizing loyalty programs more often than ever before. These organizations understand the importance of retaining existing customers and choose to implement a system directed specifically at building customer loyalty.…

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11 Elements of a High-Converting Loyalty Program

E-commerce Loyalty programs are awesome, but only if they work. Many online retailers have tried and failed to create loyalty programs, either because there was no interest or because the loyalty program was cumbersome to…

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Do Rewards Really Create Loyalty?

Do Rewards Really Create Loyalty? Customer rewards have been reviled in the business press as cheap promotional devices, short-term fads, giving something for nothing. Yet they’ve been around for more than a decade, and more…

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THE PSYCHOLOGY OF LOYALTY PROGRAMS – David Feldman – Medium

THE PSYCHOLOGY OF LOYALTY PROGRAMS The reward proposition is what drives customer behavior I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of…

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Loyalty Program Examples: 25 Strategies from 100+ Results & Stats

Customer loyalty programs — also known as, rewards programs — increase retention, purchase frequency, lifetime customer value, and referrals. The best loyalty programs offer a combination of free gifts, exclusive discounts, early product releases, and…

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How Loyalty 3.0 Makes Positive Psychology Work for Business

In his new book, Loyalty 3.0, Rajat Paharia provides a powerful answer. Paharia, who is the founder of Bunchball, a company that invented the practice of gamifying other applications and processes, points out that by…

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This Is Why a Seamless Loyalty Program Can Give Your Restaurant an Edge in 2018 | Food Newsfeed

Rewards Network Loyalty programs that offer rewards for dining out are proven to drive in customers and increase the amount they spend. This Is Why a Seamless Loyalty Program Can Give Your Restaurant an Edge…

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6 Simple Ways to Use Email to Increase Customer Loyalty

With the rise of fast-paced social media videos and interactive blog content, it’s easy to think that email might be a thing of the past. Audiences today have shorter attention spans than ever and are…

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Loyalty Program Liabilities and Point Values by So Yeon Chun, Dan Iancu, Nikolaos Trichakis :: SSRN

Abstract Problem definition. Loyalty programs (LP) introduce a new currency—the points—through which customers transact with firms. Such points represent a promise for future service, and their monetary value thus counts as a liability on the…

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LOYALTY MYTHBUSTERS: DON’T WORRY ABOUT POINTS LIABILITY

LOYALTY MYTHBUSTERS: DON’T WORRY ABOUT POINTS LIABILITY At the end of 2015, members of the American Airlines AAdvantage program had over 853 BILLION frequent flyer miles outstanding. Those miles represented a total liability of around $2.45 billion. Many…

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