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Day: November 20, 2018

Game On: Lyft and Uber Launch Loyalty Programs – Skift

Something seemed rushed about Lyft’s loyalty program launch early last week. In a blog post sharing the news and in subsequent media outreach, the ridesharing service had few details about its program, like how rewards…

15 Ways to Get Your First Engaged Program Member Thank You

15 ways to get your first engaged program member. 1. Send a program launch email Promotion is the key to getting customers to engage with your rewards program, and email is best way to do…

15 Ways to Get Your First Engaged Program Member

you’ve launched your rewards program – now what? “The best way to get your customers engaged is to have fun with your program. After all, isn’t that what it’s for?” – Kirsten Burkard (Reward Marketing…

Why the Community Values of Web 2.0 Still Matter

  With over 3.5 billion members, the internet is the largest community in existence. It’s also one of the fastest growing communities, and as a result is often undergoing changes — sometimes without us even…

How to Build a Rewards Program in the Pet Supplies Industry

If you or anyone you know has a pet, you’ve probably noticed that pet owners have very close relationships with their furry friends. They view their pets as members of the family, which means they…

How to Name Your Loyalty Program (and 5 Examples of Names Done Right)

Editor’s Note: This post was originally published in March 2016 and was updated for accuracy and comprehensiveness on November 15, 2018. more Your program name has the power to improve your retention strategy. Find out…